Volkswagen Crafter For any business (Campaign)
Print Campaign Gold
Briefly introduction of Volkswagen Crafter
Just like a miniseries, there are 3 print ads.
The first one describes a mansion, and from the words from the car (Crafter) you can figure out that a wedding is happening here. Then to the second picture, a catering company, which serves food for the wedding, parked its car beside the wedding co. with an exact same car, just a different body print. And then from the third pic, you can see the night comes, and probably because there were too many people so the plumbing company came.
And the campaign follows with two other print ads and following the same pattern, surprise but close to life.
This advertising message is creatively presented in three ways
(1)Slice of life
It’s creative because it connects everyday life with the VW Crafter. And it fits perfectly with the slogan, “Crafter for any business”. And because the ads shows daily life, so it will leave the impression for the viewers, and when they want to buy a car for their own business they will probably think of Crafter.
It is effective at presenting three situations to which consumers can relate and at registering the product feature-for any business-that helps Volkswagen to sell the brand.
As we all know that demonstration advertising is designed to illustrate the key advantage of the products by showing it in actual use and in some staged situation. In this advertisement, this creative execution is utilized to show three successive scenes in a wedding which Volkswagen Crafter paly a different role. It schemes to show us that Volkswagen Crafter can be used in any business.
I laughed when I saw the third pic, its a little surprise to me at first, but it’s a piece of life. Emergency happens Consumers may curious about to guess what the emergency has happened here. The food is bad so the toilet is blogged or something else? The thread picture is really humorous but never insulting since this one is close to life, it not aesthetic and you can easily tell because there aren’t any fancy scenes.
In a word, it’s simple but hit the point. So we think it deserves a gold medal.
This is the link of Volkswagen Crafter For any business (Campaign) :
The Wilderness Downtown
The objective of HTML5 is to move the web forward and connect users with modern browsers such as Google Chrome. The creative idea of this advertisement is team up with Arcade fire to show what the modern web look like and create the first music experience developed entirely in HTML5.
Briefly introduction of the Wilderness Downtown
The video shows us an interactive short film about Wilderness Downtown and you can play this small funny game in the website constructed by HTML5 and the experience the powerness of HTML5.
When you start the game, you will see a farsighted artistic picture and you will be required to enter an address. Then you will see a beautiful picture in which a person is running in opposite the sun with enthralling music. You, like the person in the short movie, are looking around and enjoy the pleasures of retrospection.
This advertising message is creatively presented in Demonstration
So, enough of the nerd stuff, this is bloody amazing, check it out, you’ll be glad you did.
Advertising and Promotion: An integrated Marketing Communications perspective by Belch
Written by : Na Li