Why Interactive Media?

The group chose interactive media as its focus for the semester. The blog was named iMedia567 to signify the name of the course that we’re a part of. Unlike most other traditional forms of media such as advertising, interactive media allows for the two-way flow of communication. Technology has played a more than defining role in the growing popularity of interactive media and we felt that it would be interesting to explore this ever-changing and evolving form of communication. Interactive media has become a part of our daily existence and is playing a role in altering our thoughts, behaviors and needs.

The influence of interactive media is gradually extending to all corners of the globe. In the United States, Facebook and Twitter are popular not only among the younger generation but also in the business world. After noticing the power and potential of social media, the Chinese started to develop their own platforms of social media such as Weibo and Renren.

Interactive media is also a fantastic and innovative platform for marketing. Firstly, the cost of information distribution is much cheaper. Using interactive media helps marketers to save money on promotion and research. Secondly, marketers can obtain feedback from customers in real time since social media provides an open and flexible environment for users to air opinions and communicate. Thirdly, marketers can use the plethora of resources offered by the Internet in order to promote their products and services.

We look forward to learning about and experiencing the world of interactive media in the coming weeks. We can hopefully facilitate some good conversations and discussions among the various participants of this blog.

–Written by Yiqian Sun

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2 thoughts on “Why Interactive Media?

  1. Hi,
    As we discussed the other day, I thought the social networks are the main interactive media. After doing some research, I found something new. First, there is a news on NYtimes today; it give you a short paragraph of description, and then listed 6 pictures and asking the readers to click, so then can hear the audio and more pictures. I think this is a great idea, rather than having the reader read all the way through, the audio and pictures interactions would leave the reader a greater impression. (http://www.nytimes.com/interactive/2012/02/05/sports/football/20120205-superbowl.html?hp) Then, there is a video on YouTube describing interactive media. We did talked about games being one of the interactive media, and I am still confused. But here is the link to share with you all, hope you can help me 🙂

    – angela

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